Weight Watchers
An evolved out-of-home approach blending data-driven targeting, dynamic creative, and high-impact real-world placements to bring Weight Watchers’ refreshed brand identity and expanded wellness offerings into everyday life.
This campaign outlines a scalable OOH framework that launches Weight Watchers’ rebrand in New York, then expands it into a multi-market presence across the US. By pairing high-frequency digital transit with impactful wallscapes and culturally relevant placements, the work shows how Weight Watchers could spotlight its new GLP-1 support and integrated medication and lifestyle offerings while building consistency, driving awareness, and meeting audiences where healthy habits are actively forming.
• OOH Strategy & Creative Innovation
• Multi-Market Media Concept Developent
• Data-Informed Targeting & Measurement
• Concept Development
• Cultural & Contextual Storytelling
• Motion Animation
Creative Director: Eddy Herty In collaboration with Mrs&Mr
Creative Lead: Heidi Rodinsky Designers: Drew Bolen, Eddy Herty, Mike Moss, Heidi Rodinsky, Sandra Spahic, Shawn Schinault, Fabiana Blanco Borges, Sarah Barcelos, Iliana Portincaso, Antonio Davis, Alexis Caban, Jake Beaven-Parshall, Shannon Bromley, Noah Farjani
