Bazooka
A bold out-of-home launch designed to spark curiosity, build anticipation, and turn everyday spaces into playful moments of discovery for Juicy Drop’s Mystery Cube Product Launch
This speculative campaign shows a scalable OOH concept that uses countdowns, dynamic reveals, and interactive formats to engage Gen Z with a modern, playful experience. This speculative campaign shows how Bazooka could advertise and promote a product launch by surprising, educating, and connecting with consumers at every stage. Transforming the rollout into a shareable, in real life moment that feels unexpected, energetic, and true to the brand’s spirit.
• OOH Strategy & Creative Innovation
• Interactive & Experiential Design
• Launch & Tease Concept
• Concept Development
• Social-First & Shareable Storytelling
Creative Director: Eddy Herty
Creative Lead: Lucy Tomkiewicz Designers: Drew Bolen, Shannon White, Lucy Tomkiewicz, Heidi Rodinsky, Jay Paul, Adrian Johnsen
