Hershey’s
A reimagined out-of-home approach blending data-driven targeting, dynamic creative, and immersive real-world experiences to reimagine how iconic brands show up in real life.
These speculative campaigns show a scalable OOH framework that brings Hershey’s portfolio into everyday life through seasonal moments, dynamic formats, and context-aware placements. This shows how Hershey’s could drive in-store sales and create regionally and nationally relevant experiences, all while keeping the brand’s fun, bold personality front and center.
• OOH Strategy & Creative Innovation
• Dynamic & Interactive Experiences
• Data-Informed Targeting & Measurement
• Concept Development
• Cultural & Contextual Storytelling
Creative Director: Eddy Herty
Creative Lead: Drew Bolen Designers: Drew Bolen, Eddy Herty, Mike Moss, Heidi Rodinsky, Sandra Spahic, Shawn Schinault, Jarrod Glick, Fabiana Blanco Borges, Savannah Templeton
Posted in Phoenix, AZ
Posted in Dallas, TX
